Scarlett Johansson sues voice-imitating AI app
Actress Scarlett Johansson announced she will take legal action against an artificial intelligence application illegally using her image and voice for advertising.
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Marvel’s “Black Widow” has just taken legal action against the application “Lisa AI: 90s Yearbook & Avatar”, developed by Convert Software, for taking advantage of her name, appearance and voice. her in an advertisement that she did not agree to participate in.
The artificial intelligence application “Lisa AI: 90s Yearbook & Avatar” that can simulate the voices, images and videos of celebrities has attracted attention when it was sued by actress Scarlett Johansson for illegal use of images. actress in commercials.
Specifically, the Lisa AI application posted an ad starting with a video of Scarlett Johansson behind the scenes of the movie Black Widow looking into the camera and interacting with the audience. After that, the actress’s image became an AI-generated video. Scarlett Johansson’s voice was also reproduced by AI and urged users to download the application with the message: “You can also create images with texts and even your AI videos”. text and even video using AI applications).
Before being taken down, the 22-second video was posted on the X/Twitter platform and Lisa AI noted that the ad was created entirely by AI. After the video was spread on social networks, through her lawyer, actress Scarlett Johansson claimed that the above advertisement illegally used her image and announced a lawsuit against the application. The actress’s lawyer said she will not ignore this matter and will handle it with all possible legal measures.
