Having her million-dollar face “used” by an AI company, hot beauty Scarlett Johannson decided to sue until the end.
Oscar-nominated actress Scarlett Johansson has filed a lawsuit against an AI application developer, claiming that they used her image in advertising without permission. The ad was 22 seconds long, promoted an AI image editor called Lisa AI: 90s Yearbook & Avatar, and reportedly used an AI-generated version of Johansson’s voice and image.
The ad showed a real clip of Johansson in a behind-the-scenes look at Black Widow, saying “Hey guys! This is Scarlett and I want you to come to me…”. It then switched to AI-generated images and a cloned version of her voice to promote the AI application. Below the ad is small text that says: “Image created by Lisa AI. It has nothing to do with this person.” Although many of the Lisa AI apps created by Convert Software remain on the App Store and Google Play, ads no longer appear on X.
Having her million-dollar face “used” by an AI company, hot beauty Scarlett Johannson decided to sue until the end.
Johansson’s lawyer, Kevin Yorn, said Johansson is “resolving the matter within the legal limits.” “We do not take these acts lightly. Normally, we would resolve it with every legal remedy at our disposal,” he added.
Johansson has one of the most famous faces (and voices) in Hollywood. She represents top companies including Dolce & Gabbana and Louis Vuitton. It can be said that the face alone is worth millions of dollars.
Having her million-dollar face “used” by an AI company, hot beauty Scarlett Johannson decided to sue until the end.
The idea of using AI to copy celebrities’ images is a relatively new phenomenon, so the legal consequences are still being considered. In a notable incident, actor Tom Hanks warned his fans on social media that videos using AI versions of his images were being used to fraudulently promote products. .
Although this remains an ambiguous jurisdiction, some states have privacy-related laws, with California allowing civil suits for the unauthorized use in advertising or promotion of “name, voice, signature, image or likeness” of a person.annson decided to sue to the dock
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Oscar-nominated actress Scarlett Johansson has filed a lawsuit against an AI application developer, claiming that they used her image in advertising without permission. The ad was 22 seconds long, promoted an AI image editor called Lisa AI: 90s Yearbook & Avatar, and reportedly used an AI-generated version of Johansson’s voice and image.
The ad showed a real clip of Johansson in a behind-the-scenes look at Black Widow, saying “Hey guys! This is Scarlett and I want you to come to me…”. It then switched to AI-generated images and a cloned version of her voice to promote the AI application. Below the ad is small text that says: “Image created by Lisa AI. It has nothing to do with this person.” Although many of the Lisa AI apps created by Convert Software remain on the App Store and Google Play, ads no longer appear on X.
Having her million-dollar face “used” by an AI company, hot beauty Scarlett Johannson decided to sue until the end.
Johansson’s lawyer, Kevin Yorn, said Johansson is “resolving the matter within the legal limits.” “We do not take these acts lightly. Normally, we would resolve it with every legal remedy at our disposal,” he added.
Johansson has one of the most famous faces (and voices) in Hollywood. She represents top companies including Dolce & Gabbana and Louis Vuitton. It can be said that the face alone is worth millions of dollars.
Having her million-dollar face “used” by an AI company, hot beauty Scarlett Johannson decided to sue until the end.
The idea of using AI to copy celebrities’ images is a relatively new phenomenon, so the legal consequences are still being considered. In a notable incident, actor Tom Hanks warned his fans on social media that videos using AI versions of his images were being used to fraudulently promote products. .
Although this remains an ambiguous jurisdiction, some states have privacy-related laws, with California allowing civil suits for the unauthorized use in advertising or promotion of “name, voice, signature, image or likeness” of a person.
