The movie Fifty Shades of Gray – adapted from the novel of the same name by writer E.L. James – is launching a promotional campaign to launch to the public on Valentine’s Day next year. Besides some published images and trailers, movie introduction posters are also appearing in several countries around the world.
However, the film’s poster is receiving a wave of criticism in the UK, including the image of lead actress Dakota Johnson naked, blindfolded and her face filled with pleasure. Many opinions believe that this image will have a negative impact on many viewers, some even say it is a “cheap” way to promote the film.
The image also appeared in the trailer. Therefore, many places were forced to remove this poster that was considered sensitive. A representative of the UK cinema apologized to the audience. Previously, in early December, the British Government also announced that it would directly cut many “hot” scenes from the movie when it premiered.
Since 2011, the novel Fifty Shades of Gray has caused a lot of controversy and also received a lot of criticism for being too specific in its depiction of sensitive, deeply sexual actions. The work was even listed as a pornographic book that needs to be banned.
By the time the movie trailer was released online, many viewers had criticized singer Beyonce, because the song Crazy in Love that she performed in the new version was used as the soundtrack.
The film, directed by female director Sam Taylor-Johnson, is expected to be released in North America on February 13, 2015. The film will also be released in Vietnam on the same day.
Ann Summers displayed posters featuring a scantily clad woman in a suggestive pose, referencing the movie.The posters were deemed too sexually explicit, especially considering their location near stores frequented by children.
A campaign group called Child Eye Line UK criticized the posters for potentially exposing children to inappropriate content.While some Ann Summers stores removed the posters, there were reports of a specific store refusing to do so
So, the issue wasn’t with the movie poster itself, but rather a promotional poster used by a particular retailer that some found too revealing for public display
